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Taking R.O.C.K. to the Next Level


It’s already 2018 and our programs are in full swing. Read on to learn about everything we are doing to ensure R.O.C.K. is set for success for another 23 years!


Taking R.O.C.K. to the Next Level

By Curt Yagi, Executive Director

I still remember my first exposure to R.O.C.K. close to 20 years ago.  It was spring and I was volunteering for the first time at Skill Drills, our signature Saturday sports clinic series for elementary school children.  The activity was soccer and I was nervous to be working with kids whom I had never met before.  Almost immediately after walking into the gym at Visitacion Valley Middle School, I felt the positive vibe of the program and noticed how much fun the kids were having.  Their energy was infectious and I couldn’t stop smiling.

20 years later, as R.O.C.K.’s Executive Director, I am excited by how far the organization has progressed while staying true to our identity as a place that allows kids to be kids.  Based on the needs of the community, our programs have expanded to include a full range of services for children and youth of all ages.  We have everything from in-school support for extremely high risk youth to college tours for high school participants.  However, in looking back at our accomplishments, it was important to reflect on our work and clarify the impact we intend to have in the lives of our young people going forward.

Just over a year ago and with the help of nonprofit consultancy Partners in Scale, we engaged in a comprehensive strategic planning process.  This work was critical in order to deepen our impact, reengage our investors, and set our organization up to take R.O.C.K. to the next level. With valuable input from our partners, donors, staff members, and families, we...

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How our Saturday Programs Honor R.O.C.K.'s Four Virtues (Love, Respect, Courage and Self-Control)

By Jenna Watanabe, Marketing & Development Coordinator

Each newsletter, we like to highlight the ways some of our awesome programs are helping kids uphold their commitments to R.O.C.K.’s four virtues: love, respect, courage and self-control. As we watch our kids grow, we witness the way they honor such values in all kinds of situations and today, we want to share with you a snapshot of what that looks like in our high school and middle school programs.

High School Leadership Group

Virtues honored: Love and Respect

Over MLK weekend, Corinne Wong, our High School Coordinator, noticed...

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R.O.C.K.'s Operations Team Doubles with New Staff Member

By Jenna Watanabe, Marketing & Development Coordinator

It was a slow-moving summer afternoon and I was doing what I usually did when I daydreamed about my future—searching for jobs that might catapult me into a meaningful career change. After trying new projects, interviewing people in various careers, and learning as much as I could about my own strengths and interests, I was ready to find a job related to cause-driven work on a local level.

I came across a job posting for Real Options for City Kids (R.O.C.K.), a nonprofit that helped kids in San Francisco for over 23 years. They were looking for someone to teach kids in their after school programs. I enjoyed teaching in the past and seriously considered applying—but something stopped me...

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Coming Up!

Our next R.O.C.K. Happy Hour is on the books! Bring a friend (or two!) and join us 6-9pm on Thurs Feb 22nd at Teeth SF, where you can mingle with the R.O.C.K. fam and community, hear more about all the fun stuff we're up to, and meet new people to chat with over some tasty brews and yummy treats.

Click here for the Official Facebook Event


See what's new at R.O.C.K.
Feature on TV
R.O.C.K. was featured on Under SF: Community First, a student-run TV series from students at SFSU.
R.O.C.K. Art Feature
R.O.C.K. participants get photography lessons in Yosemite and the results are featured at SFO...
Article by Metta Fund
Bringing public-private partnerships to support youth in one of SF's less-advantaged neighborhoods.
Donate Miles to R.O.C.K.
Real Options for City Kids, or R.O.C.K. for short, is a San Francisco-based nonprofit that provides active and enriching programs to...
Our mission is to nurture the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access.
Our Story
Real Options for City Kids Mission, Purpose and History
Signature Programs
High-Quality Active and Academic Programming
Our Impact
R.O.C.K. is Fundamental in Our Community
Want to see a better tomorrow for Visitaction Valley?
Let’s start with our kids. Be a Volunteer
Your donation can help R.O.C.K. in many ways.
Celebrating 22 Years of service for children and youth in San Francisco.
73 Leland Ave, San Francisco, CA 94134

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